South African Tourism is the tourism marketing arm of the South African government. Simply put, the organisation’s job is to promote South Africa domestically and internationally, whether for leisure, business or events tourism.
The South African government, represented by the Minister of Tourism, is the sole shareholder and owner of South African Tourism.
As a public entity, South African Tourism has made great strides in introducing and marketing South Africa not only to its own people but also, since the dawn of our democracy in 1994, to the world.
South African Tourism has grown from a few offices around the world to become a global tourism organisation with operations in 13 international markets, with a mandate to market and share all that is unique, warm, and beautiful about South Africa.
The goal of South African Tourism is to make tourism the leading economic sector in South Africa and, by doing so, promote the sustainable economic and social empowerment of all South Africans.
The beautiful country of South Africa is an integral part of Africa, particularly the subcontinent of southern Africa, so South African Tourism actively focuses its marketing to promote this fact.
To accomplish these goals, South African Tourism is committed to meaningfully contributing to the government’s objectives of increased GDP growth, sustainable job creation, and redistribution and transformation through:
- Increasing the number of tourists who visit our country
- Increasing the geographic spread, length of stay and spend of all visitors
- Improving seasonal arrival patterns
- Working to transform the industry so that historically disadvantaged South Africans may benefit from the sector
Overseeing Department/Entity
Office Bearers/Management
Chairperson
- Dr Gregory J Davids
Board Members
- Prof Motlhago Stella Bavuma
- Ms Maija de Rijk-Uys
- Ms Nqabomzi Haya
- Adv Dominique Jordaan
- Ms Makhosazana Khanyile
- Mr Rajesh Mahabeer
- Mr Ayanda V Mazibuko
- Mr Ikaneng Ephraim Pilane
- Dr Mzolisi Michael Toni
Chief Executive Officer
- Ms Nombulelo Guliwe
Chief Financial Officer
- Mr Talib Sadik
Chief Operations Officer
- Mr Darryl Erasmus
Senior Management
- Ms Bronwen Auret (Chief Quality Assurance Officer)
- Mr Robert Manson (Chief Digital Transformation and Technology Officer)
- Mr Siya Mthethwa (Chief: Strategy Officer)
- Ms Zinhle Nzama (Acting: Chief Convention Bureau Officer)
- Ms Thembisile Sehloho (Chief: Marketing Officer)
Communications Officers
- Altaaf Kazi
- Ms Thandiwe Mathibela
Contact Details
The contact details of South African Tourism are listed in the table below.
| Physical Address: | Bojanala House, 90 Protea Road, Chislehurston, Sandton, Johannesburg, Gauteng, 2196 |
| Postal Address: | Private Bag X10012, Sandton, 2146 |
| Telephone: | 011 895 3000 |
| Fax: | 011 895 3001 |
| Email: | mediaq@southafrica.net |
| Website: | www.southafrica.net |
